REWARDS ALL ROUND
CURRENT ACCOUNT SWITCH SERVICE
HANDING OUT FREEBIES WITHOUT MOVING A MUSCLE
CASS wanted punters to know that switching banks isn’t just simple – it leads to rewards as well. So we put Switch Guarantee Guy in his smoothest ad yet, building a perk-filled world that revolved around him… till the turntable broke down on shoot day. Some nifty fixing later, and OK Go director Bob Partington captured the whole thing in one shot, showing just how seamless a switch can be. Plus he loves a challenge.
RESULTS
28 million views
Brand awareness up 81%
And if you’d like to know how the magic happened……