POLLUTION-FREE FUTURE
E.ON
GIVING MILLIONS OF CUSTOMERS A TASTE OF WHAT’S TO COME
E.ON made a big statement when they switched everyone to 100% renewable energy, and they wanted a big announcement. So instead of ads, we gave the UK’s largest customer base a chance to experience the future now that they’re all on greener tariffs, with Fresh Air Getaways – amazing breaks to breath-taking places that boast the best air quality in the country.
RESULTS
More entries in the first month than any previous campaign.
Over 350,000 sign-ups at eonenergy.com/win.
E.ON put enough cash behind the campaign to crown a new winner every week, letting them choose from nine lush retreats, plus fully-sustainable travel and fully-stocked fridge.
We did some ads to promote their renewable future too – and broke brand guidelines to do it, creating bespoke typography shot over burning coals and local bushes. They loved it. Then told us to never do it again.
